Stacie Dauffenbach
Denver, Colorado
Overview
I help transform established companies into market leaders by building marketing momentum that drives consistent growth. With 12+ years at a $4B+ company contributing to driving 13.4% revenue growth, I now help CEOs and founders whose operational excellence deserves marketing leadership that matches. How I Can Help Build Marketing Momentum in Just 90 Days Develop Marketing Talent and Infrastructure Leverage Proven Strategies That Actually Work Create Sustainable Growth Systems Drive Revenue Through Strategic Marketing AWARDS Content Marketer of the Year, 2021 Shorty Awards, Real
About
I help transform established companies into market leaders by building marketing momentum that drives consistent growth. With 12+ years at a $4B+ company contributing to driving 13.4% revenue growth, I now help CEOs and founders whose operational excellence deserves marketing leadership that matches. How I Can Help Build Marketing Momentum in Just 90 Days Develop Marketing Talent and Infrastructure Leverage Proven Strategies That Actually Work Create Sustainable Growth Systems Drive Revenue Through Strategic Marketing AWARDS Content Marketer of the Year, 2021 Shorty Awards, Real-Time Media Buy, 2021 Shorty Awards, Best Use of Facebook, 2021 ECHO Award, Best Data-Inspired Insight, 2020 Shorty Awards, User-Generated Content, 2017 ADT Circle of Excellence Winner, 2016 Business Awards, Best Online Campaign, 2014 ACHIEVEMENTS Progressed through roles of increasing responsibility, leading teams in social media, digital paid media, strategy, content strategy, and creative services. Led the transformation of ADT's brand identity through a comprehensive rebranding initiative, encompassing a new logo design and its implementation across all key customer touchpoints, from yard signs and fleet vehicles to national advertising campaigns. Built and hired both an in-house creative team, content, and a digital media team. Put ADT in the Top 10 Most Shared Brands in the Social Stratesphere by introducing award-winning Covid-19 response campaign content strategy, Safe at Home. Increased brand visibility and engagement by almost 200X by utilizing data to reimagine the content strategy, generating over $500k in earned media value. Developed and implemented a new content strategy and brand tone of voice guidelines that increased digital ad awareness by 30%. Highlighted in a Meta Resilient Social Media Success Story by increasing action intent metric by +40%. Achieved a 10% increase in brand consideration and 18% lift in sales by developing a strategy and creative expression for an integrated brand campaign. Led the development and execution of media buying strategies, maximizing ROI on a multi-million dollar budget while effectively managing internal teams and agency partners. Featured in a Think with Google Success Story for data-driven full-funnel video strategy. Inspired thought leadership within a new category demand strategy that integrated digital media channels targeting strategies, garnering a 103% success rate to budget.