Spencer Whiting
St Augustine, Florida
Overview
I help early-stage and scaling SMBs turn marketing into predictable revenue. I work as a Fractional CMO and growth leader, partnering with founders and leadership teams who have traction but need senior-level clarity across funnel strategy, paid media, conversion optimization, and lifecycle marketing. My focus is simple: remove friction, sharpen value, and build systems that perform. Over the past 14+ years, I’ve led growth initiatives across SaaS, DTC, platforms, and mission-driven organizations including HUM Rideshare, Netradyne, Cozy Earth, Beyond Diet, Bank of America, Expedia, and other
About
I help early-stage and scaling SMBs turn marketing into predictable revenue. I work as a Fractional CMO and growth leader, partnering with founders and leadership teams who have traction but need senior-level clarity across funnel strategy, paid media, conversion optimization, and lifecycle marketing. My focus is simple: remove friction, sharpen value, and build systems that perform. Over the past 14+ years, I’ve led growth initiatives across SaaS, DTC, platforms, and mission-driven organizations including HUM Rideshare, Netradyne, Cozy Earth, Beyond Diet, Bank of America, Expedia, and others. I’m equally comfortable setting strategy, rolling up my sleeves in execution, and mentoring teams to think more clearly about testing and performance. I’m not an agency replacement. I’m a hands-on partner who brings judgment, structure, and momentum when growth matters. If you’re a founder or operator looking to move from activity to outcomes, happy to connect.