Sidharth N.
Jamestown, New York
Overview
I serve as a Fractional CMO for high-growth B2B, B2C, and D2C brands—helping companies scale faster, acquire customers predictably, and build marketing engines that generate revenue month after month. My work sits at the intersection of performance marketing, brand strategy, and revenue operations. I step in as an executive growth partner for brands that want CMO-level leadership without the overhead of a full-time role. Whether it's a D2C beauty brand launching hero SKUs, a B2B SaaS platform looking to accelerate pipeline, or a consumer brand preparing for its next growth phase, I build the
About
I serve as a Fractional CMO for high-growth B2B, B2C, and D2C brands—helping companies scale faster, acquire customers predictably, and build marketing engines that generate revenue month after month. My work sits at the intersection of performance marketing, brand strategy, and revenue operations. I step in as an executive growth partner for brands that want CMO-level leadership without the overhead of a full-time role. Whether it's a D2C beauty brand launching hero SKUs, a B2B SaaS platform looking to accelerate pipeline, or a consumer brand preparing for its next growth phase, I build the systems that turn marketing into a predictable revenue driver. Over the years, I’ve led growth functions that include: B2B (Tech, SaaS, Services) Building full-funnel lead generation systems Crafting GTM and positioning strategies Creating outbound + inbound engines that generate qualified pipeline Aligning sales & marketing to eliminate leaks and accelerate deals Managing CRM, automation, and lifecycle workflows for conversion Recently, I helped a software development company generate $7M in pipeline within 9 months through a predictable, multi-channel demand engine. D2C & B2C (Beauty, Wellness, Consumer Goods) Scaling customer acquisition using Meta & Google Managing creative testing frameworks and CRO-driven funnels Building retention systems through email, SMS, and loyalty Turning individual products (like Vitamin C serum lines) into hero SKUs As Fractional CMO for Dermly, I lead the brand’s end-to-end growth strategy and performance acquisition engine. What I Bring as a Fractional CMO I approach every brand with a simple mandate: Build systems, not hacks. Build revenue, not vanity metrics. Build long-term stability, not temporary spikes. My role includes: Executive-level decision-making Conversion-focused paid acquisition Positioning, messaging, and creative strategy Data-driven funnel architecture Full-funnel optimization Scaling channels profitably Building internal marketing teams and SOPs Ensuring sales and marketing operate as one growth engine I bring structure, clarity, and direction to brands that want real growth—not noise. My Philosophy Growth is not luck. Growth is a repeatable process. Growth is the outcome of the right strategy + the right execution + the right experiments at the right time. I partner with founders, CEOs, and leadership teams to create this alignment, bringing both strategic thinking and hands-on execution when needed.