Shobhana Viswanathan
California
Overview
I'm a results-driven marketing leader with proven success in building, launching and scaling products and platforms in the AI, cloud and security domains within high-growth startups and public companies. I build and lead product marketing teams to translate technology innovations into revenue with messaging, positioning, and launches with partner ecosystems that scale adoption. My mission is to make AI trustworthy, while operationalizing ICP, messaging and positioning, pricing, and enablement. I encourage rapid prototyping with hypothesis validation. Heaan (Fractional CMO): Defined “AI Tr
About
I'm a results-driven marketing leader with proven success in building, launching and scaling products and platforms in the AI, cloud and security domains within high-growth startups and public companies. I build and lead product marketing teams to translate technology innovations into revenue with messaging, positioning, and launches with partner ecosystems that scale adoption. My mission is to make AI trustworthy, while operationalizing ICP, messaging and positioning, pricing, and enablement. I encourage rapid prototyping with hypothesis validation. Heaan (Fractional CMO): Defined “AI Trust Engine” category for privacy-first AI compute (encrypted vector search/inference. Delivered new messaging/positioning and a 45‐day website relaunch; +40% demo requests with AWS, Google, and Meta. Owned PMM, demand gen, digital, and partnerships on a lean ~$100K budget. Blaze.tech (VP Marketing): AI‐assisted no‐code platform for HIPAA‐grade applications (≈$100K ACV; $10–50M ARR). Rebuilt AI‐centric messaging, positioning, and pricing; launched updated ICP and enablement—win rate +6 points; sales cycle −18 days. Inbound doubled; organic traffic +40%. Led a 5‐person team; established martech/RevOps, SEO‐led content, PR, and analyst briefings to support category narrative. Mavim (Chief Marketing & Growth Officer): Advanced an AI/DTO‐led narrative and GTM—refreshing messaging, positioning, and launch playbooks—to double revenue ≈$10M→≈$20M, landing 15 new US wins in Microsoft‐centric mid‐market. Owned analyst relations, competitive, pricing/packaging, and enablement; rebrand + site relaunch delivered ≈20% QoQ traffic growth. Quarterly board updates and launch. Automation Anywhere (Global Head of PMM): Launch captain for A2019/Automation 360—the first cloud‐native Agentic AI/Intelligent Automation platform. Led messaging, positioning, and global launches; managed a PMM team of 18; drove analyst leadership (Gartner MQ Leader) and scaled partner co‐sell with Microsoft, AWS, Google, and Salesforce. VMware: Early pre-IPO marketing hire driving virtualization and cloud computing story. Led two major vRealize Suite launches in cloud/automation; built security and ecosystem narratives with top partners—foundational launch discipline I’ve applied to AI platforms. Podcast: Host of Change Alchemist a Future of Work/AI included Geoffrey Moore and David Allen. ❖ Specialties ❖ Product Marketing, Messaging and Positioning Demand Generation: ABM, Events,Digital Marketing Brand and Category creation AI, Cloud Infra, Security, Automation