Shirley Leigh-Wood Oakes
Miami Beach, Florida
Overview
I’m passionate about building brands that connect deeply with consumers, blending strategy, creativity, and cultural insight. Over the years, I’ve worked across luxury and premium sectors—from spirits and hospitality to automotive and technology—helping brands craft compelling narratives and scale globally. As the Founder and CEO of Mezcal Campante, I’ve taken my love for premium spirits and brand-building to create a mezcal that is both deeply rooted in tradition and designed for the modern consumer. From the start, my vision was clear: to bring a smooth, accessible, and high-quality mezcal
About
I’m passionate about building brands that connect deeply with consumers, blending strategy, creativity, and cultural insight. Over the years, I’ve worked across luxury and premium sectors—from spirits and hospitality to automotive and technology—helping brands craft compelling narratives and scale globally. As the Founder and CEO of Mezcal Campante, I’ve taken my love for premium spirits and brand-building to create a mezcal that is both deeply rooted in tradition and designed for the modern consumer. From the start, my vision was clear: to bring a smooth, accessible, and high-quality mezcal to a broader audience while honoring the artistry and craftsmanship behind it. Before launching Campante, I had the privilege of working with some of the world’s most iconic brands, including Remy Cointreau, Casamigos Tequila, W Hotels, and Seedlip Spirits. My expertise lies in brand strategy, marketing, product development, and consumer engagement, and I’ve always been drawn to brands that tell powerful stories and create meaningful experiences. Beyond Mezcal Campante, I’m passionate about helping other founders grow and scale their brands. As a Venture Partner at Brandville Ventures and a Board Advisor for Ten To One Rum, I work closely with entrepreneurs to refine their strategy, develop their market positioning, and drive sustainable growth. I also believe in championing women in the business especially in the spirits industry, paving the way for more diverse leadership and empowering female consumers in a traditionally male-dominated space. I thrive on creative collaboration, strategic problem-solving, and building brands that leave a lasting impact. If you're interested in brand growth, advisory roles, or industry collaborations, I’d love to connect.