Sheezan Bakali
New York, New York
Overview
I help consumer brands scale profitably — as a Chief Marketing Officer leading growth and as a Marketing Operating Partner advising investors and portfolio companies on value creation. With 20+ years of experience building and optimizing e-commerce and omnichannel businesses across fashion, home, and technology, I combine deep operator expertise with a portfolio-level lens. My approach blends brand storytelling, performance rigor, and financial discipline to drive sustainable, EBITDA-positive growth. I’ve led marketing organizations and advised 20+ consumer brands — including Blue Apron, Abe
About
I help consumer brands scale profitably — as a Chief Marketing Officer leading growth and as a Marketing Operating Partner advising investors and portfolio companies on value creation. With 20+ years of experience building and optimizing e-commerce and omnichannel businesses across fashion, home, and technology, I combine deep operator expertise with a portfolio-level lens. My approach blends brand storytelling, performance rigor, and financial discipline to drive sustainable, EBITDA-positive growth. I’ve led marketing organizations and advised 20+ consumer brands — including Blue Apron, Abercrombie & Fitch, Simon Pearce and Fab.com — managing budgets up to $150M, scaling businesses from startup to $200M+ run rates, and designing marketing systems that balance growth with profitability. I partner with CEOs, CFOs, and investors to: -Build path-to-profitability roadmaps and value creation plans -Optimize marketing mix, CAC/LTV, and retention to improve unit economics -Redesign org structures and agency models for efficiency and agility -Deploy AI and automation to reduce expenses and boost productivity -Align marketing investments with EBITDA goals As an Adjunct Professor at NYU, I teach e-commerce strategy, marketing innovation, and P&L management — helping emerging leaders master the intersection of brand, data, and finance. Whether in the CMO seat or as a strategic operating partner, I focus on one outcome: building marketing engines that create enterprise value.