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Shawn McGaff

Fractional CMO

Kenmore, Washington

Overview

I began my career by solving an elegantly simple question: how do people find kindred spirits in the deluge of social media? My algorithm for vectorizing social graphs—developed before such approaches became commonplace—led me through a decade of digital innovation. Along the way, I've guided hundreds of businesses through the complexities of technical SEO and digital transformation, managing millions of dollars in strategic ad campaigns for clients ranging from local small businesses to Oracle and Amazon. Now I focus on what fascinates me most: finding and nurturing the next generation of B2

About

I began my career by solving an elegantly simple question: how do people find kindred spirits in the deluge of social media? My algorithm for vectorizing social graphs—developed before such approaches became commonplace—led me through a decade of digital innovation. Along the way, I've guided hundreds of businesses through the complexities of technical SEO and digital transformation, managing millions of dollars in strategic ad campaigns for clients ranging from local small businesses to Oracle and Amazon. Now I focus on what fascinates me most: finding and nurturing the next generation of B2B artificial intelligence startups. Drawing on my computer science background, I help founders translate intricate technical solutions into clear market opportunities. I work closely with pre-revenue startups to shape both their products and their stories, then guide them through the crucial stages of fundraising and team building—essentially doing for others what I once wished someone had done for me. Over fifteen years in marketing and product development have taught me that true innovation often lies in the synthesis of human insight and technological efficiency. I specialize in introducing data-driven systems and automation to already high-performing teams, helping them scale without losing their essential agility. This approach has proven particularly valuable in startup incubation, where the right balance of human creativity and technological leverage can mean the difference between mere survival and transformative success. My career has been an intentional journey to understand every facet of building exceptional companies. This cross-functional expertise—from engineering and product development to marketing and revenue generation—has proven invaluable through multiple successful acquisitions and in driving hundreds of millions in revenue across various ventures. Now, I'm channeling this comprehensive experience into a singular mission: identifying and nurturing the next stable of unicorns. It's not just about finding promising startups; it's about building a portfolio of companies that can fundamentally transform their industries.

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Location

Kenmore, Washington

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