Shaun Penrod
Pleasant Grove, Utah
Overview
Expanding a multi-location or franchise business presents obstacles in scaling operations and marketing. As a Fractional CMO, I lead the development of strategic demand generation programs and positioning while aligning marketing activities with business goals. Over my 11-year leadership journey following my time as a Naval Officer, I’ve established organized systems that maintain team discipline and high performance. Through the creation of scalable marketing systems, I execute campaigns that achieve incredible ROI that enable seamless business growth. Key Areas of Expertise: - Marketing S
About
Expanding a multi-location or franchise business presents obstacles in scaling operations and marketing. As a Fractional CMO, I lead the development of strategic demand generation programs and positioning while aligning marketing activities with business goals. Over my 11-year leadership journey following my time as a Naval Officer, I’ve established organized systems that maintain team discipline and high performance. Through the creation of scalable marketing systems, I execute campaigns that achieve incredible ROI that enable seamless business growth. Key Areas of Expertise: - Marketing Strategy & Leadership – Building long-term marketing roadmaps tailored for multi-location businesses. - Revenue Growth & Cost Efficiency – Increasing revenue while reducing lead costs through optimized campaigns. - Performance Marketing & Analytics – Leveraging data to track KPIs and refine marketing efforts for maximum ROI. - Scaling & Multi-Location Expansion – Helping franchises grow without losing brand integrity. Recent Results: - 170% revenue growth in 10 months for a brand by restructuring marketing operations and aligning sales strategies. - Significantly reduced cost-per-lead while increasing marketing efficiency across multiple franchise businesses. - Led marketing transformations for brands like 1st Pet Veterinary Centers, Well-Oiled Operations, and Liftoff Mobile, delivering sustainable growth strategies. - Built marketing playbooks that scale, ensuring each new location doesn’t just open but thrives. Who I Work With: - Multi-location businesses & franchises looking to scale efficiently. - Industries including home services, fitness, food, education, pet services, and more. - Business owners, franchise developers, and marketing leaders who need strategic marketing leadership. Book a Call: https://tidycal.com/shaunp/networking