Shannon Summers
Dallas, Texas
Overview
I energize brands & specialize in driving brand love! From amplification to reinvention and renovation to transformation, I build brands customers care about & marketing engines that convert that care into measurable growth. I've done this successfully for Mary Kay, Highland Homes, American Airlines, Verizon, Subway franchisees & more. Corporate + agency + fractional CMO + BOD experience gives me unique perspective to lead growth & help businesses succeed. The value I bring includes Brand-Led Growth: Brand strategy, rebrands, communications & integrated campaigns driving double-dig
About
I energize brands & specialize in driving brand love! From amplification to reinvention and renovation to transformation, I build brands customers care about & marketing engines that convert that care into measurable growth. I've done this successfully for Mary Kay, Highland Homes, American Airlines, Verizon, Subway franchisees & more. Corporate + agency + fractional CMO + BOD experience gives me unique perspective to lead growth & help businesses succeed. The value I bring includes Brand-Led Growth: Brand strategy, rebrands, communications & integrated campaigns driving double-digit revenue & growth Marketing Transformation: Centralized global teams, modernized marketing operations, & restructured to optimize & create efficiencies Digital & Omnichannel Performance: Demand generation, conversion optimization, & customer experience leadership Executive & Cross-Functional Leadership: Trusted advisor aligning C-suite, boards, agencies, & multi-functional teams with strong matrix management expertise With a sharp focus on partnership, I design & lead innovative brand, digital, communications & omnichannel programs, driving demand, efficiency, & long-term value. I’m a strategic player-coach with AI literacy who blends creativity, business acumen, & EQ to move brands forward with clarity, momentum, & results. A few career impact highlights: BRAND STRATEGY: Led branding & rebrands for 7 national & global brands totaling $6.5B+ in value, delivering average MROI gains of 20%. TRANSFORMATION: Built & led a centralized global marketing organization, scaling team from 2 to 16, globalizing the brand, & delivering $10M in annual efficiency gains. STRATEGIC PLANNING: Led balanced scorecards, 3-year roadmaps, & annual operating plans across 45+ markets to drive enterprise alignment. INFLUENCE & CROSS-FUNCTIONAL LEADERSHIP: Aligned & influenced 75+ stakeholders & 10+ agencies in 45 countries to grow to top 5 brand in top 10 markets. DIGITAL GROWTH: Led website redesign, homeowner app development, & online sales driving 250K monthly web leads with 18% conversion. OMNICHANNEL MARKETING: Chaired global 50th anniversary & year-long integrated campaigns delivering strongest year in company history with +25% YoY sales, 15M page views, 300K+ contest entries, +30% engagement, $5M in CSR product sales. Let's connect! 214-448-5289, shansum@outlook.com Strengthfinders: Strategic, Achiever, Communications, Ideation, & Positivity. Discovery Insights: Motivating Inspirer