Shanee Ben-Zur
Seattle, Washington
Overview
I am a full-stack CMO and GTM strategist helping B2B founders build GTM strategies and narratives that create brand awareness, generate revenue, customer loyalty, and ultimately garner venture investment at premium multiples. Currently working with B2B AI and SaaS tech companies on: * AI adoption within marketing * pricing and packaging strategy * product positioning and messaging * Brand architecture * customer engagement and expansion strategy * Demand Generation * Org structure and recruiting * Board narratives (quarterly decks, stra
About
I am a full-stack CMO and GTM strategist helping B2B founders build GTM strategies and narratives that create brand awareness, generate revenue, customer loyalty, and ultimately garner venture investment at premium multiples. Currently working with B2B AI and SaaS tech companies on: * AI adoption within marketing * pricing and packaging strategy * product positioning and messaging * Brand architecture * customer engagement and expansion strategy * Demand Generation * Org structure and recruiting * Board narratives (quarterly decks, strategic narratives) * Fundraising decks (investor-ready narratives and proof points) Over the last 15+ years, I’ve scaled revenue from $10M to $1B+ ARR as a marketing executive at Crunchbase, Dropbox, Salesforce, and NVIDIA. Some call me a full-stack marketer, others a unicorn fCMO, because: - I excel at execution as well as high level strategy - I worked in brand as well as demand - I understand product led growth as well as sales led - I am a player and a coach - I am both extremely logical/analytical and a creative maven My approach is scrappy, speedy, strategic, and outcome oriented. Exactly what early stage companies need to validate hypotheses and unlock growth. My expertise spans the full marketing stack. I started agency-side working in PR and crisis comms, then moved into Social Media (first SM leader ever at NVIDIA, Dropbox, and early-stage builder for PlayStation), then moved into content and brand marketing, and ultimately into performance, demand generation and product led growth, before stitching all the skills together to become a 3x CMO. I'm looking forward to helping you and your startup find your voice in the market. Visit: shaneegtm.com to learn more. You can message me here or at shanee at shanee gtm dot come on you know what it is.