Shane Rasnak
New York City, New York
Overview
Your community has outgrown founder-led marketing – but the systems and leadership to scale beyond the founder aren’t in place yet. That’s where I come in. I’m the Fractional CMO for category-leading, transformation-driven communities ($2M–$50M revenue) with high-value offers (starting at $10K+). I help you scale growth beyond the founder/CEO by installing: Predictable acquisition + retention systems (so growth isn’t dependent on your daily bandwidth) Category-defining positioning (so you become the obvious #1 choice in your space) A high-performing marketing function (strategy, caden
About
Your community has outgrown founder-led marketing – but the systems and leadership to scale beyond the founder aren’t in place yet. That’s where I come in. I’m the Fractional CMO for category-leading, transformation-driven communities ($2M–$50M revenue) with high-value offers (starting at $10K+). I help you scale growth beyond the founder/CEO by installing: Predictable acquisition + retention systems (so growth isn’t dependent on your daily bandwidth) Category-defining positioning (so you become the obvious #1 choice in your space) A high-performing marketing function (strategy, cadence, scorecards, accountability) AI-augmented workflows that increase team throughput without adding headcount (creative, reporting, ops) You’re likely here because you have strong member results and loyalty – but: - Growth still depends on your personal presence - Marketing is scattered across agencies + junior staff - You’re ready to professionalize the engine without the $300K+ overhead of a full-time CMO I don’t “run campaigns” – I build a growth engine your team can run, and lead them to make it stronger and more resilient over time. Using MomentumOS, I install the operating system across acquisition, retention, positioning, and AI-augmented execution – so lean teams move faster, stay consistent, and compound results. Work I’m proud of → CMO for Gobundance (premium men’s mastermind scaling nationally): +677% qualified applications in first 6 months, renewed for 12 months → Seven-figure paid media campaigns for University of Pennsylvania and NYU → Scaled Manhattan healthcare practice from $0 to $2.5M in 3 years Since 2014, I’ve partnered with 85+ high-trust brands where relationships, transformation, and reputation matter. Best fit: - Founders building category-leading communities who want a real marketing owner, clear strategy, and a team that executes without constant founder involvement. - You already have one or more marketing technicians (or a solid agency) and need leadership + systems to unify their efforts – not another executor. Capacity: I take a maximum of two CMO engagements at a time. I’m currently at capacity (since Sept 2025), but available for consults or advisory roles. If we’re not a fit, I can refer you to vetted operators in my network. Ready to scale beyond founder-led marketing? → DM me → hello@shanerasnak.com