Shalyn Dever
Orlando, Florida
Overview
Here’s what I’ve learned after 20+ years in engineering, marketing, and business growth: the companies that win are not the ones with the biggest ad budgets. They’re the ones with strategic leadership that surrounds the business with smart, experienced people, connects every investment — tools, talent, and marketing dollars — to revenue, and ensures the right team is executing against that vision. That's what I built Chatter Buzz to be. Fractional CMO leadership team paired with 40+ senior performance marketing experts in Paid Media, SEO / AEO, Social, CRO, Sales CRM, Creative Development,
About
Here’s what I’ve learned after 20+ years in engineering, marketing, and business growth: the companies that win are not the ones with the biggest ad budgets. They’re the ones with strategic leadership that surrounds the business with smart, experienced people, connects every investment — tools, talent, and marketing dollars — to revenue, and ensures the right team is executing against that vision. That's what I built Chatter Buzz to be. Fractional CMO leadership team paired with 40+ senior performance marketing experts in Paid Media, SEO / AEO, Social, CRO, Sales CRM, Creative Development, Copywriting, Demand Gen and others. Proprietary AI tools (Paid Media GPT, SEO Box, CRO Insights, Best Performing Creative Scraper, Industry Intelligence) built and trained on over $1B of our own performance data and SOPs. Not because AI replaces thinking, but because it removes busywork so our team can spend more time on interpretation, creative strategy, and the decisions that actually move pipeline. In-house creative production — UGC, video, conversion copy — nothing outsourced to the lowest bidder Deep expertise across B2B and B2C — financial services, credit unions, home building, manufacturing, med spa/wellness, FinTech, multi-location brands, and PE-backed portfolio companies I think in systems, not campaigns. I implement EOS/Traction within our organization and with the brands I personally work with because I believe disciplined execution is what separates strategy that works from strategy that only looks good in a slide deck. Over the years, I’ve helped four companies exit at eight- and nine-digit valuations by taking calculated risks, building the right systems fast, and creating the operational discipline needed to scale. I’m a Six Sigma Black Belt, PMP certified, Inbound Marketing certified, and Google Analytics and Google Ads certified. I work with manufacturing companies, tech companies, and organizations that do not yet have the right plan, systems, structure, or smart people in place to scale their business. Fun fact — I turned down Google so I could do this work. Helping business leaders solve growth problems & generate more revenue ( this challenge), from inside the room is where I belong. If you're a leader at a company and you feel like your growth has stalled and you need the RIGHT PEOPLE at the RIGHT SEAT to see success then I'd welcome the casual conversation.