Sean McGinnis
Medina, Ohio
Overview
I lead growth for enterprise, DTC, and Direct Response brands that need sharper execution, stronger unit economics, and accountable leadership. Over 20+ years, I’ve run marketing, ecommerce, and agency organizations at scale — including teams of 170+ people, $70M+ in annual media spend, and $20M+ operating budgets. My work has centered on turning around underperforming businesses, scaling profitable DTC brands, and building operating systems that improve speed, profit, and decision quality. What I’m best at: Scaling revenue without losing profitability. Rebuilding teams, systems, and report
About
I lead growth for enterprise, DTC, and Direct Response brands that need sharper execution, stronger unit economics, and accountable leadership. Over 20+ years, I’ve run marketing, ecommerce, and agency organizations at scale — including teams of 170+ people, $70M+ in annual media spend, and $20M+ operating budgets. My work has centered on turning around underperforming businesses, scaling profitable DTC brands, and building operating systems that improve speed, profit, and decision quality. What I’m best at: Scaling revenue without losing profitability. Rebuilding teams, systems, and reporting around accountability. Improving acquisition, retention, and unit economics across paid, owned, and marketplace channels. Leading cross-functional execution across marketing, ecommerce, operations, finance, and HR. Selected results include: Grew Amazon revenue and profit by 195% YoY. Turned around a DTC brand from -$1M to +$5.2M EBITDA in two years. Led a performance marketing hybrid agency to $130M revenue and $40M gross profit. Launched Thomson Reuters’ most profitable Legal SEO product, generating $20M+ revenue at 80% margins. Increased agency client's ecommerce revenue 65% YoY while improving conversion rate by 62%. I’m especially effective in roles where the mandate is clear: fix what’s broken, scale what works, and build a business that performs better across the board.