Sean Azari
New York, New York
Overview
Marketing and content leader with 10+ years scaling eCommerce, lifestyle, beauty, hospitality, and home goods brands to $100M+. I combine performance marketing discipline with creative storytelling to build brands that resonate culturally while delivering measurable results. Managed $20M+ in ad spend with 5x ROAS, scaling clients like RugsUSA, Safavieh, Happimess, and Jonathan Y to 8- and 9-figure revenue. Produced viral campaigns for SoJo Spa Club with 50M+ views, transforming it into a year-round luxury destination covered by Insider and Thrillist. Built influencer programs with 100+ cre
About
Marketing and content leader with 10+ years scaling eCommerce, lifestyle, beauty, hospitality, and home goods brands to $100M+. I combine performance marketing discipline with creative storytelling to build brands that resonate culturally while delivering measurable results. Managed $20M+ in ad spend with 5x ROAS, scaling clients like RugsUSA, Safavieh, Happimess, and Jonathan Y to 8- and 9-figure revenue. Produced viral campaigns for SoJo Spa Club with 50M+ views, transforming it into a year-round luxury destination covered by Insider and Thrillist. Built influencer programs with 100+ creators across beauty, haircare, skincare, home, and wellness categories, generating millions in impressions and community engagement. Grew direct-to-consumer brand Rebhorn from launch to international reach, managing product design, Shopify, paid media, and influencer campaigns. Integrated AI-powered tools for creative testing, campaign optimization, and content development, accelerating performance and efficiency across industries. I thrive at the intersection of brand strategy, content creation, and growth marketing. Whether developing record-breaking seasonal campaigns, scaling hospitality and restaurant traffic, building creator partnerships in beauty and wellness, or optimizing lifecycle marketing for eCommerce brands, I focus on growing audiences, driving engagement, and delivering lasting revenue impact.