Scott Wells
Austin, Texas
Overview
Fractional CMO with over 15 years of experience growing brands including mindbodygreen, Clean Juice, Nutrisystem, HiBAR, Snap Fitness, Ra Optics and more. Track record of successfully scaling DTC brands with up to $10M/year in media spend. Expertise in paid media buying (paid social and paid search advertising) coupled with a holistic and cross-channel marketing perspective. Equally comfortable with strategic planning/execution and client/board facing roles. Proficient in managing teams, leading acquisition funnel strategy, ad copy and creative direction, email flows/segmentation, data analyti
About
Fractional CMO with over 15 years of experience growing brands including mindbodygreen, Clean Juice, Nutrisystem, HiBAR, Snap Fitness, Ra Optics and more. Track record of successfully scaling DTC brands with up to $10M/year in media spend. Expertise in paid media buying (paid social and paid search advertising) coupled with a holistic and cross-channel marketing perspective. Equally comfortable with strategic planning/execution and client/board facing roles. Proficient in managing teams, leading acquisition funnel strategy, ad copy and creative direction, email flows/segmentation, data analytics and taking responsibility for department P&L. Google Ads Certified and Facebook Ads Blueprint Certified. https://www.sawgrowthmarketing.com/