Scott Wasserman
Raleigh, North Carolina
Overview
Most marketing functions at growth-stage companies are busy. Few are effective. If your pipeline is inconsistent, sales and marketing aren't aligned, or you're measuring activity instead of revenue, that's not a team problem. It's a strategy problem. I'm a Fractional CMO who steps in when B2B SaaS and PE-backed companies (20-500 employees) need revenue clarity without the overhead of a full-time hire. I've spent 20+ years building demand gen engines, restructuring marketing teams, and aligning GTM strategy around one thing: pipeline that converts. Here's what that looks like in practic
About
Most marketing functions at growth-stage companies are busy. Few are effective. If your pipeline is inconsistent, sales and marketing aren't aligned, or you're measuring activity instead of revenue, that's not a team problem. It's a strategy problem. I'm a Fractional CMO who steps in when B2B SaaS and PE-backed companies (20-500 employees) need revenue clarity without the overhead of a full-time hire. I've spent 20+ years building demand gen engines, restructuring marketing teams, and aligning GTM strategy around one thing: pipeline that converts. Here's what that looks like in practice: Modern buyers self-educate. They validate in private Slack channels, dark social, and peer conversations before they ever fill out your form. By the time they talk to sales, they're already 60-80% decided. Companies still running MQL-based demand models feel that gap every quarter. I help you close it. What I bring: Pipeline strategy built around buyer behavior, not form fills Dark social and ABM programs that create demand, not just capture it Marketing team builds, audits, and restructures RevOps alignment between sales, marketing, and customer success AI is integrated into execution, with strategy and judgment staying human Results I've driven: 300% increase in LinkedIn brand reach in 90 days through employee advocacy ABM campaigns targeting AstraZeneca, Roche, and Merck with contract values of $1M-$3M 42% webinar show rates targeting enterprise decision-makers Demand gen programs contributing directly to six-figure ARR growth I work best with founders who need a marketing leader, not a vendor. And with PE-backed operators who need results on a timeline. If your marketing needs to scale, mature, or get back on track, let's talk.