Scott Muscarella
Pennsylvania
Overview
Scott is a dynamic Fractional CMO that works directly with clients that are focused on developing innovative marketing strategies that lead to business growth and elevating their brand ahead of the competition. As a former executive with deep experience on both the client and ad agency side, Scott’s unique perspective provides the perfect blend of business acumen, marketing expertise and brand development experience to help organizations achieve amazing results. Start with strategy and end with success. It is not the "how" but rather "why" that matters. Identifying the goals/objectives first
About
Scott is a dynamic Fractional CMO that works directly with clients that are focused on developing innovative marketing strategies that lead to business growth and elevating their brand ahead of the competition. As a former executive with deep experience on both the client and ad agency side, Scott’s unique perspective provides the perfect blend of business acumen, marketing expertise and brand development experience to help organizations achieve amazing results. Start with strategy and end with success. It is not the "how" but rather "why" that matters. Identifying the goals/objectives first and then develop the strategy and programs that will help your company achieve the business goals. Scott's extensive experience across traditional media, all digital platforms and omni-channel deployment has elevated a diverse set of B2B and B2C clients. He asks a lot of questions and digs deep to uncover the opportunities that lead to effective strategic solutions. Scott is an energetic leader and an insights-driven business marketing expert with tremendous success in the financial vertical. His extensive work with credit unions includes serving as an Interim SVP, Marketing for SC Federal where he was instrumental in transforming the organizations marketing, to include: ► Annual business and marketing plans across all business lines & markets ► Three NEW market entry strategies to support expansion ► Re-org of the marketing department to align with business units ► Re-crafting the digital media strategy including PPC, display, OTT, LBA (GeoFencing), email, social channels, omni channel etc. ► Website upgrades and enhancements to create an own-able brand identity ► Video content development to support web experience and digital channels ► Shifting the marketing strategy from product promotion to brand centric model ► Developing an integrated traditional/digital media campaign across business lines - DOMOTO (DOing MOre TOgether) ► Creating a new retail strategy to enhance local level marketing and deliver on specific micro-market ROI opportunities ► Launching a NEW internal “Bring You Passion” brand to enhance culture and retain/attract talent Extensive experience includes work with House of Blues/Live Nation, Jacuzzi, CareCredit, Dana Point, The Compliance Team, Valcourt Building Services, Orange County Dept. of Ed, Stanford Federal Credit Union, Primo Hoagies Franchise, The City of Anaheim and more.