Sasha McClendon
Leland, North Carolina
Overview
As a CMO and Global GTM leader with over 20 years experience, I specialize in transforming marketing functions into predictable, revenue-generating engines for B2B technology and services brands. I am a data-driven, customer obsessed executive known for developing and aggressive growth strategies that scale pipeline, accelerate revenue and establish market category dominance. Send a direct message to discuss how to structure your next global GTM strategy or scale your ABM program. My leadership impact is centered on generating tangible results and measurable growth: Executive Leadership & G
About
As a CMO and Global GTM leader with over 20 years experience, I specialize in transforming marketing functions into predictable, revenue-generating engines for B2B technology and services brands. I am a data-driven, customer obsessed executive known for developing and aggressive growth strategies that scale pipeline, accelerate revenue and establish market category dominance. Send a direct message to discuss how to structure your next global GTM strategy or scale your ABM program. My leadership impact is centered on generating tangible results and measurable growth: Executive Leadership & GTM Strategy: Define and lead global Go-to-Market (GTM) strategies, setting organizational priorities and leading high-performing teams across Marketing, Sales Enablement, and Product Marketing. Revenue Acceleration: Expert in architecting and optimizing Demand Generation, Lead Management, and funnel acceleration to consistently deliver high-quality, sales-qualified opportunities. Advanced ABM: Proven success designing and scaling all three models of Account-Based Marketing (1:1, 1:few, 1:many) to penetrate key target accounts and increase customer lifetime value (CLV). Integrated Execution: Full-stack marketing command, including MarTech stack optimization, Digital Media (SEO/SEM/Social), Global Events, and Brand Repositioning. P&L Ownership: Strategic planning and budget management, ensuring marketing investments are directly aligned with corporate P&L goals and shareholder value.