Sarah Spoto
Hartford, Connecticut
Overview
Senior Strategist and Marketing Executive who helps brands launch, pivot, or scale to new markets and audiences. Having built and led marketing teams client-side on a global scale, I excel at building processes and sustainable platforms from the ground up. I have data, business, and analytical acumen combined with strong creative instincts. With experience in product management, brand strategy, consumer insights, and corporate transformation, I handle launches and pivots in a holistic, integrated manner. I've led multinational brands like Cadillac, Aerie by American Eagle, Hummer EV, and Gene
About
Senior Strategist and Marketing Executive who helps brands launch, pivot, or scale to new markets and audiences. Having built and led marketing teams client-side on a global scale, I excel at building processes and sustainable platforms from the ground up. I have data, business, and analytical acumen combined with strong creative instincts. With experience in product management, brand strategy, consumer insights, and corporate transformation, I handle launches and pivots in a holistic, integrated manner. I've led multinational brands like Cadillac, Aerie by American Eagle, Hummer EV, and General Motors in the US, China, and Europe. As a fractional marketing leader and senior brand strategist, I partner with agencies, founders, non-profits, and PE-backed businesses to help brands launch, reposition, and scale across markets: Brand & Marketing Strategy: From personas and positioning to GTM launch strategy and value proposition design. Launch & Growth Planning: Support for new product or market launches, brand pivots, and growth-stage strategy execution. Qualitative Market Research: End-to-end design, moderation, and reporting of insight-driven research. Corporate Transformation & Innovation: Strategic advisory for corporate transformation and innovation initiatives. Fractional CMO for Non-Profits: Providing strategic marketing leadership to support capital campaigns, specializing in individual giving campaigns with campaign design, storytelling and engagement strategy. Message me or reach out at sarahkspoto@gmail.com Languages: Italian (Beginner), Mandarin Chinese (HSK II Intermediate), German (A2 Beginner) Marathon Runner & Triathlete Global Experience: Italy (Passport eligible), The Netherlands, Switzerland, Israel, China Patents: US Patent for EV Charging Infrastructure Platform: US20200324667A1 Publications: Co-contributor of Corporate Explorer Fieldbook: How to Build New Ventures In Established Companies