Sarah Schariest, MBA
Miami, Florida
Overview
Most sub-$10M companies & startups don’t need more ideas. They need focused demand, clear positioning, and a CAC that actually makes sense. I’m a Fractional CMO who helps Fintech, Financial Services, Healthtech and B2B SaaS companies build demand engines that support responsible growth without overhiring, bloated tech stacks, or strategy decks that never turn into action. What makes my work different is range. I operate comfortably at the strategic level (positioning, GTM, growth priorities) and in the weeds (channels, campaigns, messaging, execution). That means founders don’t have to choo
About
Most sub-$10M companies & startups don’t need more ideas. They need focused demand, clear positioning, and a CAC that actually makes sense. I’m a Fractional CMO who helps Fintech, Financial Services, Healthtech and B2B SaaS companies build demand engines that support responsible growth without overhiring, bloated tech stacks, or strategy decks that never turn into action. What makes my work different is range. I operate comfortably at the strategic level (positioning, GTM, growth priorities) and in the weeds (channels, campaigns, messaging, execution). That means founders don’t have to choose between “big picture” and “getting things done.” What I typically help with: - Efficient demand generation with a clear CAC model - Go-to-market strategy for early and growth-stage companies - Product marketing, positioning, and messaging that actually converts - Building and scaling marketing execution without building a full in-house team I also bring a deep bench of trusted contractors—from demand gen to content to design—so companies can move faster without the long-term overhead of full-time hires. If you’re looking for a Fractional CMO who can design the strategy, run the plays, and keep growth financially sane, we’ll likely work well together.