Sarah Saxty
Los Angeles, California
Overview
Hi! I'm Sarah, but most people call me Sax. I moved to NY from in 2012 "for a year or two" and after 9 years in the city, did the "move to LA" thing. I am an entrepreneurial brand builder and marketing leader with ~20 years of experience building multi-7-figure consumer product brands in billion-dollar categories like beauty, wellness, and fashion, ranging from concept to series A stages. My approach to marketing and building brands is rooted in my Sticky Brand DNA framework and BFF Customer Connection as the essential foundation. My role as a Brand Marketing Mentor and Business Coach is
About
Hi! I'm Sarah, but most people call me Sax. I moved to NY from in 2012 "for a year or two" and after 9 years in the city, did the "move to LA" thing. I am an entrepreneurial brand builder and marketing leader with ~20 years of experience building multi-7-figure consumer product brands in billion-dollar categories like beauty, wellness, and fashion, ranging from concept to series A stages. My approach to marketing and building brands is rooted in my Sticky Brand DNA framework and BFF Customer Connection as the essential foundation. My role as a Brand Marketing Mentor and Business Coach is to help people tap into their potential as founders and give them a roadmap that leads them toward their goals. In 2024 I pivoted my retainer CMO consulting business into a mentorship and coaching model so that I could design a service offering that supports early-stage founders. With the right support and IFGT (I Fu@king Got This) confidence in their vision, founders get there stronger and faster. Creating Forward Studio is a culmination of my experiences, connections, and expertise developed over the years as part of the consumer product ecosystem; converted into foundational frameworks that I deliver as part of my signature offering. THE CREATING FORWARD INCUBATOR A hybrid 1:1 x group program in a “done with you” format, including: - my hands on Mentorship + co-creation - my implementation support - my Biz Building Toolkit of templates + workbooks - Custom GPT Creator Guide + access to a (human) GPT Coach - my Little Black Book + guest expert training - access to Forward Founders Studio, a private online community platform where it all goes down I also offer “WTF Next Strategy Sessions” where we can focus on one specific milestone together. DM me for info or check out my featured posts or CAREER HIGHLIGHTS INCLUDE: - Leading the launch of the wellness brand, INBLOOM by Kate Hudson, taking it from Seed stage to multi-7-figure consecutive revenue in years 1 and 2. - Founding and bootstrapping a DTC accessories brand with an organic, top-tier influencer/ambassador program and global customer base. - Generating 8-figure, category-level revenue for an iconic, Australian fashion retailer as the Senior Product Manager of handbags. - Collaborating with the best media companies and seeing my work, and my clients' businesses featured in NY Mag, Vogue Beauty Secrets, The Drew Barrymore Show, Goop, Entrepreneur, AD, and more