Sarah Haynes
Prescott, Arizona
Overview
By the time a home buyer walks into your model home, they've already encountered your brand dozens of times. Your Instagram ad, your website, Zillow, a friend's recommendation, an email they half-read, a floorplan they texted to their spouse at midnight, Google reviews, and a competitor's brochure sitting right next to yours. Every single one of those moments is a touchpoint that pushes them closer – or further away – from choosing your community. And it's rarely one bad touchpoint that loses the sale, but the accumulation of moments that don't quite add up: - The ad that feels differen
About
By the time a home buyer walks into your model home, they've already encountered your brand dozens of times. Your Instagram ad, your website, Zillow, a friend's recommendation, an email they half-read, a floorplan they texted to their spouse at midnight, Google reviews, and a competitor's brochure sitting right next to yours. Every single one of those moments is a touchpoint that pushes them closer – or further away – from choosing your community. And it's rarely one bad touchpoint that loses the sale, but the accumulation of moments that don't quite add up: - The ad that feels different from the website. - The website that doesn't match the model home experience. - The email that sounds like it came from a different company entirely. - The sales team telling a story that marketing never set up. Buyers don't experience your marketing as separate pieces. They experience it as one brand. So if that brand isn't telling a single, consistent, compelling story across every touchpoint, trust erodes long before anyone realizes the deal is gone. That's what fragmented marketing actually costs you. Not just clicks or impressions. Homes. I'm an award-winning brand and marketing strategist exclusively focused on the home building industry, and my entire practice is built around one belief: You can't close a modern home buyer with disconnected marketing. You need a unified buyer journey — from first impression to final signature. What that looks like in practice: - A brand foundation that sets you apart in a market where every builder looks and sounds the same - Content and creative that stays consistent whether it's an ad, an email, a social post, or a sales brochure - Marketing systems your team can actually run, so nothing falls through the cracks between departments - Sales and marketing finally working from the same playbook, telling the same story I come in to help you see the whole picture – just as your potential buyers experience it – and make sure every piece of it is working together. As Co-Owner of Share Drive, An NAHB National Gold Award Winner and a Pro Builder 40 Under 40 honoree, I've spent years inside this industry helping builders realize that their marketing isn't broken because they're not doing enough; it's broken because what they are doing isn't connected. And the builders who win are those whose buyers feel, at every single touchpoint, like they're dealing with one brand that knows exactly who it is. That's what I build. https://shareddrive.com/