Sarah Fruy
San Francisco, California
Overview
Marketing Executive | 2x $100M+ Scale | Exits to Walmart & AAA I am an entrepreneurial marketing exec with 20 years of experience transforming brands, driving revenue growth, and leading high-performing teams. My expertise spans SaaS, AI, advertising, influencer marketing, and digital media, with a proven ability to scale businesses and exceed aggressive goals in dynamic environments. At Rockbot, I spearheaded initiatives that increased marketing-generated revenue by +76% YoY and drove a +335% YoY surge in organic website revenue, blending self-serve and sales-assisted strategies. During my
About
Marketing Executive | 2x $100M+ Scale | Exits to Walmart & AAA I am an entrepreneurial marketing exec with 20 years of experience transforming brands, driving revenue growth, and leading high-performing teams. My expertise spans SaaS, AI, advertising, influencer marketing, and digital media, with a proven ability to scale businesses and exceed aggressive goals in dynamic environments. At Rockbot, I spearheaded initiatives that increased marketing-generated revenue by +76% YoY and drove a +335% YoY surge in organic website revenue, blending self-serve and sales-assisted strategies. During my time at Pantheon, I led demand generation efforts and a partner marketing program that exceeded goals by 248%, contributing to a $100M Series E funding round and unicorn status with a $1B valuation. I also served as the first VP of Marketing for both Glasshouse and AdsNative, leading marketing strategies during critical growth phases. At AdsNative, I drove initiatives that supported a Series A fundraising round and contributed to the company’s acquisition by Walmart. At Glasshouse, I guided marketing efforts that positioned the company for a successful acquisition by AAA. In addition to leading high-impact rebrands and repositioning efforts for companies like Linqia, I’ve helped scale emerging media innovators, such as Say Media—from $7M to a $100M+ revenue run rate in just three years—while also revitalizing legacy brands, including the San Francisco Chronicle. My leadership has driven creative, results-driven campaigns and strategic partnerships with industry leaders Google, TikTok, and Pinterest, earning recognition for both innovation and business impact. Among my most notable strengths: Developing and executing high-growth demand generation strategies. Building cross-functional programs that align marketing, sales, and product. Leading rebrands and go-to-market strategies that drive market leadership. Partner marketing, storytelling, and leveraging customer insights for innovation. As a frequent public speaker and guest contributor, I’ve shared thought leadership at Martech, DrupalCon, Digital Summit, and more, empowering audiences with actionable strategies. I thrive on solving complex challenges, mentoring talent, and delivering results that drive sustainable growth. When I’m not driving marketing innovation, you’ll find me immersed in photography, tackling a challenging puzzle, or catching one of my favorite bands on tour. If you’re seeking a growth-focused marketing leader to drive strategy and innovation for your business, let's connect.