Sarah Bengtsson
Minneapolis, Minnesota
Overview
I’m drawn to products and companies that solve real problems for real people. Usually, the kind that requires a bit more thought, a bit more trust, and where small shifts can make a real difference. Over the past 10+ years, I’ve worked at the intersection of product, brand, and growth across AI, education, sustainability, and consumer products, both in-house and as a strategic partner. At CoachHub, I helped scale the company from 23 to 150 employees, led international expansion, and contributed to multi-million-euro enterprise growth across new markets. More recently, I’ve worked with comp
About
I’m drawn to products and companies that solve real problems for real people. Usually, the kind that requires a bit more thought, a bit more trust, and where small shifts can make a real difference. Over the past 10+ years, I’ve worked at the intersection of product, brand, and growth across AI, education, sustainability, and consumer products, both in-house and as a strategic partner. At CoachHub, I helped scale the company from 23 to 150 employees, led international expansion, and contributed to multi-million-euro enterprise growth across new markets. More recently, I’ve worked with companies like Edge Education, Solsten, and Planethon, helping define positioning, shape go-to-market strategy, and drive measurable adoption and growth in categories that require clarity, trust, and behavior change. Collaborations include Protect Our Winters, Arbonics, Finimize, Spotify, Mastercard, Arc’teryx, ABENA, WWF, and other purpose-driven companies across Europe and the US. Many of these collaborations have been long-term, with teams continuing to bring me in as they grow and scale. What I bring to the table: - Clarity on what needs to be true for someone actually to choose a product or brand - The ability to connect product, brand, and go-to-market into one cohesive direction - A bias for action, with a focus on testing, learning, and building what works - Experience operating across teams and aligning product, marketing, and commercial priorities - A strong understanding of how to build trust and drive adoption in categories that require behavior change If you’re building something that matters, we’ll likely get along.