Sara Strope
New York City, New York
Overview
As a customer-led CMO, I lead marketing from customer acquisition to retention and expansion. I help AI native and B2B SaaS companies accelerate growth throughout the customer lifecycle. From Stripe to IBM, I have a proven track record as a marketing and customer success executive. I build high-performing and collaborative teams that capture awareness, drive customer acquisition, facilitate product adoption and build lasting customer relationships. Company Experience: Venture-backed startup and publicly traded GTM Motion: PLG and Sales-led Revenue Stages: Pre-revenue to Fortune 100 Key Met
About
As a customer-led CMO, I lead marketing from customer acquisition to retention and expansion. I help AI native and B2B SaaS companies accelerate growth throughout the customer lifecycle. From Stripe to IBM, I have a proven track record as a marketing and customer success executive. I build high-performing and collaborative teams that capture awareness, drive customer acquisition, facilitate product adoption and build lasting customer relationships. Company Experience: Venture-backed startup and publicly traded GTM Motion: PLG and Sales-led Revenue Stages: Pre-revenue to Fortune 100 Key Metric Ownership: Pipeline, Self-service conversion, marketing created revenue, GRR, NRR I am a seven time Ironman finisher who delivers the same strategic results-oriented approach to my work as I bring to my endurance training and competitions.