Sandra Thomas-Comenole
Troy, New York
Overview
“My superpower is driving sales massively up,” as one CEO put it. To another, I was the “miracle worker” relied upon to turn failing business units into high-growth engines. For 20 years, I have built and scaled brands across Hospitality, Travel, SaaS, Luxury Lifestyle, and Biotech. I specialize in taking "messy" multi-brand portfolios and unifying them under bold, data-backed Go-To-Market strategies. By blending behavioral science with creative storytelling, I’ve delivered 3x growth, multi-million-dollar revenue turnarounds, and a recent $94.7M surge in portfolio revenue. I believe that the
About
“My superpower is driving sales massively up,” as one CEO put it. To another, I was the “miracle worker” relied upon to turn failing business units into high-growth engines. For 20 years, I have built and scaled brands across Hospitality, Travel, SaaS, Luxury Lifestyle, and Biotech. I specialize in taking "messy" multi-brand portfolios and unifying them under bold, data-backed Go-To-Market strategies. By blending behavioral science with creative storytelling, I’ve delivered 3x growth, multi-million-dollar revenue turnarounds, and a recent $94.7M surge in portfolio revenue. I believe that the most impactful growth happens at the intersection of three pillars: ✦ ANALYTICAL: The Science of Growth I don’t guess; I use data to find the "big swings." With an MS in Economics from RPI, I apply Behavioral Economics and Choice Architecture to solve complex business bottlenecks. ▸Podcast Host: Behavioral Economics in Marketing (76 countries, top-100 ranking). ▸Strategic Insights: Contributor to CMSWire and Travel Weekly on CX, UX, and marketing strategy. ▸The ROI: Optimized SEO and UX redesigns that lifted conversions by 153% and drove 254% organic traffic growth. ✦ CREATIVE: The Art of Engagement Data tells the story, but creativity sells it. I build high-design platforms that stir the soul and command attention in the UHNW and luxury markets. ▸Editor-in-Chief: Founder of Curated Travel Magazine, a premier platform for luxury storytelling and brand experience. ▸Viral Impact: Designed digital campaigns reaching 540K+ people with 300K engagements. ▸ Visual Strategy: Blending UX optimization with storytelling to generate $1M+ in direct sales from virtual events. ✦ EMPATHETIC LEADERSHIP: The Soul of Scaling I believe that being "Growth Obsessed" requires being "Human First." Real scale comes from resilient, aligned teams who feel seen and heard. ▸Author: Human First. Growth Obsessed. – leading work on human-first leadership, growth, and brand storytelling. ▸Team Builder: I lead global, cross-functional teams of 20+, fostering a culture of cognitive diversity and psychological safety. ▸Thought Leader: Contributor to Reworked, sharing insights on leadership, organizational alignment, and growth culture. The Bottom Line: Whether it’s rebuilding a global brand from the ground up or engineering a multi-market turnaround, I deliver results that blend strategic vision with human impact. Let’s connect if you’re looking for a CMO who can turn raw data into a revenue miracle.