Sandra Bones, CPSM
Pennsylvania
Overview
I founded my firm because I kept seeing the same cycle. Brilliant marketing and business development departments were stuck in survival mode, drowning in tactics with limited room for the strategy that moves the needle. Teams were unable to make an impact due to administrative tasks, resource constraints, and limited access to SMEs. These leaders knew they needed to leverage AI, but lacked the bandwidth to stop the "doing" long enough to learn how to implement it. Good Bones Marketing solves internal capability gaps. Agencies execute tasks; I build systems. I help technical B2B firms build au
About
I founded my firm because I kept seeing the same cycle. Brilliant marketing and business development departments were stuck in survival mode, drowning in tactics with limited room for the strategy that moves the needle. Teams were unable to make an impact due to administrative tasks, resource constraints, and limited access to SMEs. These leaders knew they needed to leverage AI, but lacked the bandwidth to stop the "doing" long enough to learn how to implement it. Good Bones Marketing solves internal capability gaps. Agencies execute tasks; I build systems. I help technical B2B firms build automated workflows and internal skill sets so the firm owns its technical authority and the systems that drive it. My expertise is built on years of supporting firms that design, build, and operate complex facilities. While I have deep roots in Life Sciences and AEC, my focus is on any technical B2B firm where market authority drives growth. HOW I ENABLE YOUR TEAM • AI Marketing Audit: Identifying bottlenecks, from manual data entry to SME knowledge gaps, that drain your resources • Strategic Use Case Identification: Pinpointing where AI and automation drive the most leverage to move your team from AI-curious to AI-fluent • System Design & Documentation: Building custom workflows (N8N, Make, Zapier) that your team owns • Training & Prompt Engineering: I teach your staff how to create high-quality content and graphics to scale output while maintaining your unique voice STRATEGIC FRACTIONAL LEADERSHIP I provide the C-suite perspective that technical firms need to scale: • Strategic Positioning: Building a foundation based on your Ideal Client Profile • Content Systems: Building technical authority that grows your brand credibility • Enablement Strategy: Empowering teams with the tools and skills to be a strategic engine PROFESSIONAL SKILLS AI Strategy • Prompt Engineering • AI Audits • Marketing Automation • Fractional Leadership • Brand Positioning • B2B Marketing • Employee Enablement • Training & Development • Marketing Operations • Campaign Strategy • Content Marketing TECHNICAL TOOLKIT LLMs • N8N • Make.com • Zapier • Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Workfront) • Unanet/Cosential • Deltek • WordPress • Microsoft Office MARKETING AWARDS 2022 Zweig Excellence Marketing Award - Internal Newsletter 2020 SMPS Philly’s Pinest - Honorable Mention Award - Website 2020 Zweig Excellence Marketing Award - Advertising (new service launch campaign) INDUSTRY AWARDS Submitted 15+ ISPE Facility of the Year (FOYA) Awards on behalf of clients.