Samta Bansal
California
Overview
Transformational marketing leader driving demand and delivering exceptional value in B2B and SaaS industries. Expert in Portfolio/Product Marketing and Growth/Revenue Marketing, I specialize in creating and executing data-driven, customer-focused go-to-market strategies that drive digital transformation and achieve scalable and measurable business outcomes. • Achievements: o Revenue Growth: Spearheaded initiatives that resulted in $80 million pipeline growth and a 25% increase in revenue. o Social Media Strategy: Grew social media following by 17,000, enhancing brand visibility and engagement
About
Transformational marketing leader driving demand and delivering exceptional value in B2B and SaaS industries. Expert in Portfolio/Product Marketing and Growth/Revenue Marketing, I specialize in creating and executing data-driven, customer-focused go-to-market strategies that drive digital transformation and achieve scalable and measurable business outcomes. • Achievements: o Revenue Growth: Spearheaded initiatives that resulted in $80 million pipeline growth and a 25% increase in revenue. o Social Media Strategy: Grew social media following by 17,000, enhancing brand visibility and engagement. o ABM Campaigns: Led account-based marketing campaigns targeting 100+ accounts, acquiring several multi-billion-dollar brands as clients. • Core Competencies: o Strategic Planning & Growth Marketing for hyperscale growth o Product Strategy & Market Research crafting differentiated positioning that redefines or establishes new market categories. o Branding, Messaging & Positioning creating compelling brand stories and messages that resonate with target audiences. o GTM, Sales Enablement & Competitive Benchmarking that transform company perceptions, disrupt markets, and capture outsized share With extensive experience across US, India, Japan, and China, I am adept at navigating diverse business cultures and driving cross-functional collaboration. My passion lies in leveraging technology and innovation, transforming challenges into opportunities, uncertainty into clarity, and ambitious visions into tangible successes to create sustainable growth for tech and IT companies. Let’s connect to explore growth opportunities, full time or as your Fractional CMO.