Samantha Merley
New York, New York
Overview
I'm a hands-on activator working across marketing, creative, and strategy disciplines to help power the growth of early-stage startups. I've launched, scaled, or pivoted numerous high-growth brands through my work in agencies, as a consultant, and as a brand executive. A consummate builder who executes deftly across online and offline channels, I have: Built and scaled two-sided marketplaces Consumerized healthcare products (and vice versa) Helped sales orgs scale consumer products into corporate markets Led product orgs in mapping their messaging to complex, multivariate audiences Cata
About
I'm a hands-on activator working across marketing, creative, and strategy disciplines to help power the growth of early-stage startups. I've launched, scaled, or pivoted numerous high-growth brands through my work in agencies, as a consultant, and as a brand executive. A consummate builder who executes deftly across online and offline channels, I have: Built and scaled two-sided marketplaces Consumerized healthcare products (and vice versa) Helped sales orgs scale consumer products into corporate markets Led product orgs in mapping their messaging to complex, multivariate audiences Catalyzed human networks into rich brand engagement Designed, coded, written, shot, or otherwise executed it all Opened or managed more than one jazz club, but that's another story. SPECIALTIES: Brand identity & strategy, digital marketing, GTM strategy, network building & activation, customer journey & lifecycle marketing, strategic creative direction, content development, integrated brand & product marketing. INDUSTRIES: Health-tech, wellness, fitness, venture ecosystems, marketplace & membership models, real estate, hospitality; DTC, B2B, and B2B2C/hybrid businesses. See my work and learn more about how I serve early-stage startups at intelstudio.co