Samantha Guerreiro
Dallas, Texas
Overview
I’m a marketing executive, brand strategist, and storyteller with 15+ years of experience shaping and scaling beloved consumer brands. My background spans classic CPG brand management (Procter & Gamble, Colgate-Palmolive), high-growth leadership at family-owned powerhouses (King’s Hawaiian, Cacique Foods), and DTC/retail expertise from my time at TORRID. I lead with heart, curiosity, and a strong bias for action. I’ve built and scaled teams, revitalized heritage brands, and launched new products from scratch — always with a focus on insight-driven creativity and real business results. Whether
About
I’m a marketing executive, brand strategist, and storyteller with 15+ years of experience shaping and scaling beloved consumer brands. My background spans classic CPG brand management (Procter & Gamble, Colgate-Palmolive), high-growth leadership at family-owned powerhouses (King’s Hawaiian, Cacique Foods), and DTC/retail expertise from my time at TORRID. I lead with heart, curiosity, and a strong bias for action. I’ve built and scaled teams, revitalized heritage brands, and launched new products from scratch — always with a focus on insight-driven creativity and real business results. Whether I’m crafting a long-term innovation strategy or rolling up my sleeves to build an integrated campaign, I love the balance of big-picture thinking and hands-on execution. Outside of work you can find me parenting a firecracker of a daughter (I wonder who she gets it from), singing off-key to early 2000s emo, and trying to convince my husband that one more dog is a perfectly reasonable life choice.