Sam Tarantino
Boulder, Colorado
Overview
Are you stuck with flat revenue? Have you built an amazing technology product but don't know how to get people to find it? Are you an amazing musician but the business of music overwhelms you? I've been in your shoes. I launched a music tech startup back in 2006 and guess what? For the first 2 years, no one showed up. No matter what we did... crickets. I've seen musicians with the same problem. They have incredible music and undeniable talent but play to empty rooms. What is it that separates products or songs that explode into the mainstream and ones that don't? I've spent almost two
About
Are you stuck with flat revenue? Have you built an amazing technology product but don't know how to get people to find it? Are you an amazing musician but the business of music overwhelms you? I've been in your shoes. I launched a music tech startup back in 2006 and guess what? For the first 2 years, no one showed up. No matter what we did... crickets. I've seen musicians with the same problem. They have incredible music and undeniable talent but play to empty rooms. What is it that separates products or songs that explode into the mainstream and ones that don't? I've spent almost two decades learning the ins and outs of marketing and sales in the music and tech industries. In that time a core learning is that reaching users and fans is about building marketing systems that create positive feedback loops. Built it and they will come rarely works. Find the channels where your audience lives, siphon that audience to you, and use your ecosystem or product to keep them coming back for more. The internet is like a massive river. Plug into that river and divert that traffic while making sure it loops back to you and you will see growth. We call it the "Siphon Strategy". Once we built the marketing systems and a core funnel leveraging our product to create a viral loop we started seeing explosive growth. That company I led, Grooveshark, grew to over 30M users, 120 employees, and $60M in cumulative revenue over the next several years. We reached profitability after just 4 years and $3.5M of equity capital from Intel Capital and a few angel investors. We saw the same success with artists we worked with at Grooveshark using the same strategy and tactics. I focus on helping musicians and tech startups achieve similar results by implementing our systems to generate traffic and build revenue predictably. Let me help turn your side hustle or passion project into your main income-generating business. Get started with by booking a call with me here -> https://bit.ly/4cNfjoK