Sam Conley
Las Vegas, Nevada
Overview
You're spending $127K/year on marketing. Your booking rate is 61%. Benchmark is 78%. That gap = $180K in lost revenue. Here's why: Your ServiceTitan consultant set up the CRM. Or your lead generation company gave you some platform you barely use. Your Google Ads agency runs campaigns. You claimed your Google Business Profile but haven't touched it in months. Your web guy built landing pages 2 years ago. Nobody's connecting the dots. Nobody owns your marketing strategy. You have tools. Not a system. The result: → Your CRM doesn't talk to your ads (no attribution data) → Follow-up is manual
About
You're spending $127K/year on marketing. Your booking rate is 61%. Benchmark is 78%. That gap = $180K in lost revenue. Here's why: Your ServiceTitan consultant set up the CRM. Or your lead generation company gave you some platform you barely use. Your Google Ads agency runs campaigns. You claimed your Google Business Profile but haven't touched it in months. Your web guy built landing pages 2 years ago. Nobody's connecting the dots. Nobody owns your marketing strategy. You have tools. Not a system. The result: → Your CRM doesn't talk to your ads (no attribution data) → Follow-up is manual (leads go cold) → No compelling offer (landing pages convert at 3%) → No referral system (customers don't come back) Four leaks. Each one costs $40K-$60K/year. I'm a Fractional CMO for independent HVAC contractors doing $2-5M who said no to private equity. I don't run your ads. I don't build integrations. I don't design landing pages. What I do: → Diagnose where you're leaking money (30-day audit) → Build the strategic roadmap to fix it → Coordinate your existing vendors (make them execute) → Hold everyone accountable to results The 4-Part Local Marketing System: VISIBILITY — Can customers find you as easily as a billboard? ATTRACTION — Do they have a reason to choose YOU now? CONVERSION — Are you following up or ghosting leads? RETENTION — Do customers come back like their favorite coffee shop? If one part is missing, you're bleeding money. I built this system working with contractors who are tired of agencies that overpromise and underdeliver. You don't need more vendors. You need someone who sees the whole board and makes your existing team actually work together. Your vendors do the execution work. I make sure they're doing it right. If you're spending $10K/month on marketing with no clear owner, let's fix it. Book a 30-minute audit: https://ldbsgrow.social/call-booking