Sam Arellano
Los Angeles, California
Overview
Sam Arellano is an innovative brand leader and Fractional CMO for consumer-focused brands seeking insightful strategy, timeless design, and performance-oriented marketing. Sam's innovative thinking and data-informed decision making has driven millions in ARR for growth-stage businesses across sporting goods, activewear, and wellness industries. Sam brings both strategic oversight and hands-on execution to fast-growing businesses. Sam's expertise spans brand strategy, brand design, cross-functional go-to-market alignment, digital marketing, and campaign development. In addition to his role a
About
Sam Arellano is an innovative brand leader and Fractional CMO for consumer-focused brands seeking insightful strategy, timeless design, and performance-oriented marketing. Sam's innovative thinking and data-informed decision making has driven millions in ARR for growth-stage businesses across sporting goods, activewear, and wellness industries. Sam brings both strategic oversight and hands-on execution to fast-growing businesses. Sam's expertise spans brand strategy, brand design, cross-functional go-to-market alignment, digital marketing, and campaign development. In addition to his role as Co-Founder at ABC Brand / Design, Sam provides Fractional CMO leadership to organizations seeking efficiencies for scale. His boutique agency (ABC Brand / Design) specializes in brand strategy, design, and marketing for PE/VC-backed challengers looking to grow shareholder value. Sam is open to: Fractional roles, brand resets, and strategic partnerships with investors, founders, and complementary agencies.