Sabrina Kautz
New York City, New York
Overview
With a background in brand management and cross-functional leadership, I help emerging CPG brands scale smart. I work alongside founders and lean teams to bring structure to critical initiatives whether it's their first retail launch, a national expansion, accelerating slow velocity while maintaining P&L initiatives, and everything in between. I specialize in helping retail-centric brands launch into retail and navigate the jump from Natural to Conventional channels, guiding strategy across portfolio design, pricing, trade, marketing, and sell-in. Whether it's rethinking your brand positionin
About
With a background in brand management and cross-functional leadership, I help emerging CPG brands scale smart. I work alongside founders and lean teams to bring structure to critical initiatives whether it's their first retail launch, a national expansion, accelerating slow velocity while maintaining P&L initiatives, and everything in between. I specialize in helping retail-centric brands launch into retail and navigate the jump from Natural to Conventional channels, guiding strategy across portfolio design, pricing, trade, marketing, and sell-in. Whether it's rethinking your brand positioning and strategy, building a compelling sell-in story for key accounts, or analyzing channel strategy to align with your target consumer and P&L, I bring general management expertise that drives results. My experience spans brand building, retail marketing, price/pack architecture, innovation pipelines, trade marketing ROI, P&L management, and go-to-market execution. I don't just provide marketing recommendations, I help design and execute holistic, data-driven plans for both long-term growth and short-term impact.