Ryan Rutledge l CMO
Salt Lake City, Utah
Overview
I build brands that get noticed and businesses that grow because of it. My career started at Ogilvy, TBWA, McCann, and Publicis, where I experienced firsthand what it takes to craft work that moves people to action. Over 20+ years, I took that agency discipline into executive and operational leadership, building and scaling start-up companies and large international brands. I've driven revenue from $0 —> $1M in 1 year for start-ups with minimal paid media, and led large-scale marketing transitions for $500M organizations in international markets across wellness, lifestyle, and supplements. A
About
I build brands that get noticed and businesses that grow because of it. My career started at Ogilvy, TBWA, McCann, and Publicis, where I experienced firsthand what it takes to craft work that moves people to action. Over 20+ years, I took that agency discipline into executive and operational leadership, building and scaling start-up companies and large international brands. I've driven revenue from $0 —> $1M in 1 year for start-ups with minimal paid media, and led large-scale marketing transitions for $500M organizations in international markets across wellness, lifestyle, and supplements. As a result, I'm able to focus on both top-shelf branding and disciplined business models that leads to amazing brands and solid economic engines. It puts me in the rare spot of working equally well with a Creative Director and a CFO. Here's what that looks like in practice: ▸ Built Mineral Moon from $0 to ~$1M in 12 months — hitting $100K/month within 5 months, acquiring 18,000 new customers with a 3.7:1 LTV:CAC ratio and a 48% returning customer rate ▸ Launched Protein B*tch and achieved 3.8% ecommerce conversion in the first two weeks, 6.1 ROAS on acquisition campaigns, and earned media coverage in Cosmopolitan, TIME, Women's Health, and ELLE ▸ Delivered 26-30% top-line revenue growth year-over-year for 4 consecutive years as VP Marketing at Tranont — growing subscription enrollment 280% and leading the company's largest product launch at 18x the historical record ▸ Drove 82% of annual revenue at Freshly Picked through digital, influencer, and subscription marketing — 20K subscription customers in 1 year with 3% monthly churn and 5X ROAS on promotions ▸ Lead a 2-year international rebrand for Modere with over 400 products in 14 markets while retooling all programs for a new customer acquisition model. My approach: Brand and story first. Solid execution always. And an MBA mindset that builds systems to scale and duplicate revenue across channels. I specialize in: • DTC brand incubation and launch —> concept through revenue • Full-funnel growth: paid media, influencer/affiliate, email/SMS, CRO • Subscription model design and retention marketing • Team building —> hybrid internal/agency/freelance structures • Product development and go-to-market positioning If you're building a consumer brand that needs to look like a world-class brand right from the start and have the systems built out to perform like one, let's talk. ryanrutledge@gmail.com · Salt Lake City, UT · Open to remote