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Ryan Poissant

Fractional Head of GTM

Michigan

Overview

Ryan Poissant is a Fractional Head of GTM based in Michigan, specializing in helping Seed/Series A CEOs establish robust go-to-market strategies. He guides early-stage companies through critical phases of GTM, investment readiness, and scaling.

About

Ryan Poissant leverages a unique blend of experience as a founder, operator, board member, and advisor to deliver impactful fractional executive leadership. He offers a deep appreciation for the entrepreneurial journey, understanding the distinct challenges faced by early-stage companies. His expertise centers on developing and executing effective go-to-market strategies, preparing companies for successful investment rounds, and implementing scalable operational frameworks. Ryan works closely with Seed/Series A CEOs to translate vision into concrete, results-driven plans, ensuring their GTM efforts align with long-term growth and funding objectives. He provides strategic guidance and hands-on support, bridging the gap between strategic intent and practical execution for high-growth startups.

Industry Experience

B2B SaaSTechnology StartupsVenture CapitalGrowth EquitySoftware

Specialties

GTM StrategyStartup ScalingInvestment Readiness

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