Ryan Dennis
Okauchee, Wisconsin
Overview
Ex. Harley-Davidson global digital, marketing, direct to consumer, and eCommerce business transformation senior executive looking for my next challenge. •Led Harley-Davidson’s global eCommerce transformation for apparel and motorcycle parts from 2015 to 2024, scaling the business 10X in 9 years through strategic innovation in digital commerce, marketing, and product strategy. •Accelerated global revenue growth, doubling global sales since 2021 and quadrupling operating margins while optimizing profitability and digital growth initiatives. •Led end-to-end digital commerce strategy and execu
About
Ex. Harley-Davidson global digital, marketing, direct to consumer, and eCommerce business transformation senior executive looking for my next challenge. •Led Harley-Davidson’s global eCommerce transformation for apparel and motorcycle parts from 2015 to 2024, scaling the business 10X in 9 years through strategic innovation in digital commerce, marketing, and product strategy. •Accelerated global revenue growth, doubling global sales since 2021 and quadrupling operating margins while optimizing profitability and digital growth initiatives. •Led end-to-end digital commerce strategy and execution for Harley-Davidson (www.Harley-Davidson.com) across 20 countries on Harley-Davidson.com and key marketplaces, overseeing a global P&L exceeding $140M in annual revenue. •Built and led a high-performing global team of 28, transforming the accountability model to drive significant KPI improvements and elevate customer satisfaction. Led a full-circle eCommerce & digital product team responsible for customer acquisition, online conversion, fulfillment & retention. •Improved conversion rates 5X by transforming digital experiences, optimizing the product offering, and building new customer-led experiences. •Doubled traffic by optimizing paid media performance, expanding the customer email database, and launching personalized shopping experiences. Enhanced SEO performance to improve rankings and impressions while introducing new affiliate and influencer programs to amplify reach, drive engagement, and boost conversions. Dynamic leader with broad direct-to-consumer, B2B, digital, and marketing experience. Skilled in driving ambitious results through influential cross-functional collaboration and strategic vision. Recognized for developing strong and highly engaged teams from the ground up who are accountable and empowered to grow the business. Extensive international experience across the Americas, Europe, and Asia, coupled with strong financial acumen and P&L responsibility. •Digital strategy •Global eCommerce & Omnichannel Optimization •Amazon & Marketplace Optimization •Consumer-Driven Digital Innovations •Cross-Functional Leadership & Change Management •Digital Transformation •Digital Analytics •Digital Product Strategy & Roadmap Execution •Financial Business Case Development & P&L Management •Customer Journey Mapping & Process Re-Engineering •Conversion Rate Optimization (CRO) •Customer relationship management •Performance Marketing & Growth (SEO, Paid, CRM) •Digital Infrastructure & Technology •Product Marketing & Merchandising