Ryan Carlin
Los Angeles, California
Overview
Your marketing got you to $5M. Now it's holding you back. Every quarter feels like a reset. Growth stalls the moment you step away from the business. You're drowning in leads that don't convert, burning through channels that worked at $3M but flatline at $5M, and paying for 12 marketing tools when you only need 4. The harsh truth? What got you here won't get you to $10M—or to exit. I've scaled this mountain 3 times and watched it break at the exact same points. Your founder-led growth is your biggest constraint. Your marketing team is building campaigns, not revenue systems. And that misalig
About
Your marketing got you to $5M. Now it's holding you back. Every quarter feels like a reset. Growth stalls the moment you step away from the business. You're drowning in leads that don't convert, burning through channels that worked at $3M but flatline at $5M, and paying for 12 marketing tools when you only need 4. The harsh truth? What got you here won't get you to $10M—or to exit. I've scaled this mountain 3 times and watched it break at the exact same points. Your founder-led growth is your biggest constraint. Your marketing team is building campaigns, not revenue systems. And that misalignment between product and marketing? It's bleeding you dry. I fix this. As a 3x CMO with 2 exits, I don't do band-aids. I build GTM systems that run without you—the kind PE buyers actually want to acquire. Here's what that means: - Marketing ops that show exactly which dollar drives which outcome - Teams that execute revenue playbooks, not random acts of marketing - Visibility into what's actually broken (spoiler: it's rarely what you think) - Channel strategies that compound, not compete - Systems that scale from $5M to $50M without rebuilding from scratch I'm not here to be your marketing department. I'm here to build the revenue engine that runs without you, so you can finally stop being the bottleneck to your own growth. Currently working with B2B SaaS founders in the $5M-$20M range who are done with temporary fixes and ready for systematic scale.