Russell Schleiden
Allen, Texas
Overview
PROVEN BRAND BUILDER Highly accomplished, results driven, dynamic leader and strategic thinker with a track record of proven success in Brand Management and Marketing for Fortune 500 companies including Kraft Foods, Miller Brewing Company, and Dr Pepper Snapple group. Also experience in small company environment with Talking Rain Beverage Company makers of Sparkling ICE and KT Tape Sports Performance Company. Most recently CMO at KT Tape. Led KT Tape growth and doubled and nearly tripled the business in 5 years. Led fully integrated marketing plans including Digital Marketing, social me
About
PROVEN BRAND BUILDER Highly accomplished, results driven, dynamic leader and strategic thinker with a track record of proven success in Brand Management and Marketing for Fortune 500 companies including Kraft Foods, Miller Brewing Company, and Dr Pepper Snapple group. Also experience in small company environment with Talking Rain Beverage Company makers of Sparkling ICE and KT Tape Sports Performance Company. Most recently CMO at KT Tape. Led KT Tape growth and doubled and nearly tripled the business in 5 years. Led fully integrated marketing plans including Digital Marketing, social media, ECOM, Sports Marketing, Amazon and traditional Marketing, and Innovation/New Products. Also, Vice President of Marketing at Talking Rain/Sparkling ICE. Grew Sparkling ICE from retail sales of $80 M to retail sales of $500 Million. Led all aspects of marketing including Brand Marketing, Customer Marketing, Trade Marketing, Field Marketing, Digital Marketing, Events, Customer Service and New Product Innovation. Key Skills: • Brand Building: Building brands via powerful and impactful marketing platforms and communication. • Strategic Vision: Driving strategic thought that creates breakthrough ideas and brands. • Innovation: Launched over 20 new products and packages that drove over $300 M in total sales. • Leadership: Develop and lead great teams and great people. Driving results thru people. • Communication: Presenting Marketing plans and programs. Communicating with sales and cross functional teams. • Marketing platform development: developing fully integrated brand plans and programs including advertising, media, events and sampling, field marketing, customer marketing, Digital Marketing, and trade marketing.