Ron Latz
New York City, New York
Overview
Most lawyers don't wake up thinking about marketing. They think about serving clients. They think about growing a firm they're proud of. But somewhere along the way, marketing became one of the biggest sources of frustration in the industry. That's why I started LegalFenix. I've spent fifteen-plus years in that world. Sales. Agency work. Managing campaigns for firms of every size. Sitting in rooms where agencies promised the world. Sitting with firm owners who were left trying to make sense of reports, results, excuses, and invoices that didn't add up. I started to see the same story repe
About
Most lawyers don't wake up thinking about marketing. They think about serving clients. They think about growing a firm they're proud of. But somewhere along the way, marketing became one of the biggest sources of frustration in the industry. That's why I started LegalFenix. I've spent fifteen-plus years in that world. Sales. Agency work. Managing campaigns for firms of every size. Sitting in rooms where agencies promised the world. Sitting with firm owners who were left trying to make sense of reports, results, excuses, and invoices that didn't add up. I started to see the same story repeat itself... -The strategy wasn't aligned with business goals -Success was never clearly defined -Vendors operated without accountability -Firms were spending real money without knowing what was and wasn't working LegalFenix was built to change that. Not by selling another marketing product...but by stepping into the role firms actually need. A strategic partner who sits on their side of the table. Someone who protects the investment, connects the dots, and keeps everyone moving in the same direction. Today, I work with growth-minded law firms as their fractional CMO. Our work covers the full ecosystem that drives marketing performance: strategy, vendor management, technology, reporting, and the operational mechanics that makes marketing succeed. We don't take commissions or kick-backs from agencies. We don't sell ads, SEO, or build or design websites. We focus on what the firm needs to achieve its goals. Our goal is simple...restore trust, build clarity, and create sustainable growth. If you want your firm's marketing to operate with precision, transparency, and real accountability, LegalFenix can help you get there.