Roberto Gutierrez
Salt Lake City, Utah
Overview
I am a Chief Marketing Officer with a proven track record of building and scaling brands in the active lifestyle industry. Combining a diverse skill set with a passion for the outdoors, I have successfully transitioned from academia to industry to create thriving startups, lead transformative rebrands, and drive revenue growth for companies at every stage of their journey. Throughout my career, I’ve excelled in raising capital, developing innovative products, crafting impactful branding, and building high-performing teams. My background in psycholinguistics and consumer behavior (PhD in Psych
About
I am a Chief Marketing Officer with a proven track record of building and scaling brands in the active lifestyle industry. Combining a diverse skill set with a passion for the outdoors, I have successfully transitioned from academia to industry to create thriving startups, lead transformative rebrands, and drive revenue growth for companies at every stage of their journey. Throughout my career, I’ve excelled in raising capital, developing innovative products, crafting impactful branding, and building high-performing teams. My background in psycholinguistics and consumer behavior (PhD in Psychology) equips me with a unique perspective on how to connect with audiences, transforming insights into actionable strategies that achieve measurable results. Beyond the boardroom, my commitment to the outdoors is more than a passion—it’s a way of life. As a professional kayaker, marathon founder, and Four-Star Paddler certified by the British Canoe Union, I understand the active lifestyle industry from both a personal and professional lens. Whether climbing the northwest face of Half Dome or cycling solo from Canada to Mexico, I approach every challenge with tenacity and purpose. My leadership style is rooted in integrity and collaboration. I inspire teams to drive meaningful change, adapt to evolving landscapes, and consistently exceed expectations. With expertise spanning marketing campaigns, e-commerce, P&L management, and global strategy, I’m dedicated to empowering brands and teams to achieve their full potential. Core Competencies: Strategic Marketing Leadership Brand Development & Rebranding Global Business Development Strategies E-Commerce Launch & Management P&L Management Consumer Behavior & Market Insights Team Leadership, Coaching, and Mentoring Social Media, PR, & Digital Campaigns Let’s work together to turn big ideas into bigger results. Contact me at Roberto@rivergoat.com.