Roark Pollock
Austin, Texas
Overview
Cybersecurity marketing executive with deep experience in product marketing, pipeline creation, and go-to-market execution. I work with companies where the product is strong but the market story isn't landing, the sales motion hasn't scaled, or the demand engine needs to be built. My foundation is product marketing and technical depth in cybersecurity. That shapes how I approach positioning, competitive differentiation, and analyst and media relations, and it's what makes the GTM work credible with enterprise buyers, investors, and analysts. The result is a repeatable pipeline motion grounded
About
Cybersecurity marketing executive with deep experience in product marketing, pipeline creation, and go-to-market execution. I work with companies where the product is strong but the market story isn't landing, the sales motion hasn't scaled, or the demand engine needs to be built. My foundation is product marketing and technical depth in cybersecurity. That shapes how I approach positioning, competitive differentiation, and analyst and media relations, and it's what makes the GTM work credible with enterprise buyers, investors, and analysts. The result is a repeatable pipeline motion grounded in customer understanding, category clarity, and third-party proof. My operating approach is consistent regardless of company stage: - Establish category and positioning clarity - Build the first working version of the GTM system - Prove traction with real pipeline and revenue metrics - Then scale teams, spend, and execution deliberately - Apply AI-powered workflows to augment marketing and sales execution Recent examples of how this plays out in practice: Xona — Brought in ahead of an $18M funding round to establish GTM direction and build pipeline. Expanded into full-time CMO. Grew ARR 81% YoY, drove 150% YoY pipeline growth, and positioned Xona as the Overall Leader in the inaugural KuppingerCole Leadership Compass for Secure Remote Access. NetRise — Repositioned the company from Firmware Security to Software Supply Chain Security ahead of a Series A round. Built the initial messaging system, category narrative, and thought leadership motion. Ziften — Built marketing, repositioned as a cloud-native EDR platform, scaled pipeline and revenue, and later served as CEO through a successful sale to Fidelis Security. If you're a founder or hiring executive looking for a senior marketing leader who can own both the strategic and executional sides of GTM, I'm always open to a conversation.