Rio Herbik
Charleston, South Carolina
Overview
Executives want brand recognition and predictable revenue. Marketing leaders want to execute forward-thinking ideas to get results. But somewhere in the middle, things get messy. Shiny tech gets added, "trends" get chased, budget is spent, creative gets produced, and suddenly everyone is drowning in marketing to-do lists versus delivering what C-suite leaders and investors really want. I’m Rio, and my passion is offering a solution that gets everyone on the same page. I'm part translator, part problem-solver, and part-diplomat. Over the last decade, I've partnered with B2B professional s
About
Executives want brand recognition and predictable revenue. Marketing leaders want to execute forward-thinking ideas to get results. But somewhere in the middle, things get messy. Shiny tech gets added, "trends" get chased, budget is spent, creative gets produced, and suddenly everyone is drowning in marketing to-do lists versus delivering what C-suite leaders and investors really want. I’m Rio, and my passion is offering a solution that gets everyone on the same page. I'm part translator, part problem-solver, and part-diplomat. Over the last decade, I've partnered with B2B professional service brands across the globe. I've worked for scrappy boutique agencies, freelanced as a side hustle on nights and weekends to help ambitious friends, and lead internal marketing teams who were building demand generation from scratch. So, I've seen it all from every angle. In every case, my role is the same: Empower (and wrangle) the brilliant creative and technical minds, own the big picture strategy, optimize performance, and translate all of this into results that executives care about. My approach is people-focused, purposeful, and reverse-engineered based on your unique business goals: ✓ Research the Brand: I dig into your data, interview your past clients and prospects, and deeply research your competition to find gaps. ✓ Build a Marketing Ecosystem: Instead of projects or one-off campaigns, I make sure your entire marketing plan is aligned with the executive team's vision and planned resourcefully to make the most of your time and money. ✓ Implement AI with Integrity: I integrate AI where it makes sense—improving performance without sacrificing your brand’s authenticity or client experience. ✓ Fractional Leadership: I empower you to focus on the big picture while I lead your marketing function. From mentoring internal talent to holding agencies accountable, I keep every team member aligned and focused on a shared vision. I’m not here to check boxes. I’m here to build a solid marketing foundation that puts your clients first, delivers the growth you're craving, and gets your team fired up to win together! Outside of Work I’m experiencing fitness ADD (name any class, I've tried it), listening to a very long list of my favorite podcasts, creating themed Spotify playlists, getting sold anything a med spa sells, researching Generative AI, and enjoying dog mom/aunt life.