Rick Wootten
California
Overview
I’m a growth-focused marketing executive with more than 20 years of experience helping SaaS, cybersecurity, aerospace, and biomedical companies scale faster than their markets. My specialty is building and transforming marketing functions into engines that generate pipeline, accelerate revenue, and strengthen brand. I’ve led global teams across demand generation, ABM, product marketing, partner marketing, field marketing, and marketing operations. Along the way, I’ve scaled startups through hyper-growth, prepared companies for IPO, and modernized marketing in established enterprises. Whether
About
I’m a growth-focused marketing executive with more than 20 years of experience helping SaaS, cybersecurity, aerospace, and biomedical companies scale faster than their markets. My specialty is building and transforming marketing functions into engines that generate pipeline, accelerate revenue, and strengthen brand. I’ve led global teams across demand generation, ABM, product marketing, partner marketing, field marketing, and marketing operations. Along the way, I’ve scaled startups through hyper-growth, prepared companies for IPO, and modernized marketing in established enterprises. Whether building from the ground up or optimizing at scale, I focus on aligning marketing with sales and product to deliver measurable business outcomes. Some highlights: ● Built demand generation engines that drove multi-million-dollar pipelines at SentinelOne, Cloudflare, and SIMCO ● Expanded international go-to-market strategies across North America, EMEA, and APJ ● Unified sales and marketing technology stacks to improve attribution, velocity, and ROI ● Elevated brand presence through analyst recognition, G2 and Gartner reviews, and global campaigns I work best at the intersection of strategy and execution: shaping growth strategy, building high-performing teams, and rolling out programs that deliver impact quickly. I’m equally passionate about mentoring the next generation of marketing leaders and helping mission-driven companies unlock their potential. Currently open to full-time executive roles (CMO, VP Demand Generation) and fractional CMO/VP engagements, where I can help organizations accelerate growth, strengthen brand, and align marketing with revenue.