Rick W.
Madison, Wisconsin
Overview
*** Marketing, Digital Experience & Ecommerce Leader **** I am the inventor of the 7-pillar "Ecommerce Operating System" (EOS). Core Competencies: ◆ Business savviness: I've successfully led ecomm businesses through economic cycles that most have never seen ◆ People Leadership: Built & led sales, marketing, ecommerce, and digital product management teams, composed of digital marketers & merchandisers, web developers & designers, photographers, copywriters, project managers, digital product owners, etc. ◆ Agency / vendor management (substantial contract law experience) ◆ Brand
About
*** Marketing, Digital Experience & Ecommerce Leader **** I am the inventor of the 7-pillar "Ecommerce Operating System" (EOS). Core Competencies: ◆ Business savviness: I've successfully led ecomm businesses through economic cycles that most have never seen ◆ People Leadership: Built & led sales, marketing, ecommerce, and digital product management teams, composed of digital marketers & merchandisers, web developers & designers, photographers, copywriters, project managers, digital product owners, etc. ◆ Agency / vendor management (substantial contract law experience) ◆ Brand Management: Awareness, consumer brand preference development, & legal protection ◆ Marketing Communications and Public Relations: Press releases, marketing events, tradeshows ◆ Ecommerce & Digital Marketing: Email marketing, social media marketing, content marketing, SEO, SEM, PPC / paid search, web analytics, growth marketing ◆ Traditional marketing: Pricing management, product development, TV / radio / print / direct mail / outdoor advertising, primary & secondary marketing research & voice of the customer (VOC) ◆ Merchandising & Product Marketing: Buying & inventory management, sales promotions and pricing, online customer experience (CX), UI/UX ◆ Marketplace Management: Amazon, eBay, Walmart, Sears, Rakuten. Retail/B2C, DTC, & B2B ◆ Digital Product Management: Agile / Scrum CSPO & CSM, product roadmaps, backlog grooming, sprint planning, project management, cybersecurity & AI ◆ Digital Transformation & Change Management ◆ Financial Management (P&L, budgeting, financial reporting, financial modeling) ◆ Education: Masters (M.S.) in Marketing, MBA (Marketing & Finance concentrations), Chief Digital Officer (CDO) program, ◆ Recognized eCommerce and marketing expert | Conference speaker, podcast guest, and digital strategy advisor. As a Wisconsin farm boy, I developed a strong work ethic at a young age. Most people would describe me as personable, humble, and disarming. I don't rely on the "smartest guy in the room" attitude that you may get with some other marketing and ecommerce consultants. But what I don't know off the top of my head, I make up for by being really good at research, problem-solving, and solution development. Marketing and Digital Commerce are vast and ever-changing. I never stop learning, because staying sharp means delivering results. My daily goal is simple: help my clients or company improve, grow, and win. ◆● ●