Rick McHenry
Richmond, Michigan
Overview
Senior Marketing Leader Versatile, enthusiastic and results-driven marketing leader with a passion for growth and a history of success. Excellent, proven results in lead generation, demand generation, product marketing, branding, team building, and leadership development. Consistent impact in revenue generating programs, coordination with Sales, win-rate improvements, and positive team culture. Seeking a company with a strong desire to grow and to build a team that will last for decades. Recurring achievements in multiple industries due to the ability to quickly: • Recruit, build, and dev
About
Senior Marketing Leader Versatile, enthusiastic and results-driven marketing leader with a passion for growth and a history of success. Excellent, proven results in lead generation, demand generation, product marketing, branding, team building, and leadership development. Consistent impact in revenue generating programs, coordination with Sales, win-rate improvements, and positive team culture. Seeking a company with a strong desire to grow and to build a team that will last for decades. Recurring achievements in multiple industries due to the ability to quickly: • Recruit, build, and develop high-performing teams • Identify opportunities to realize full scope of product and service offerings • Differentiate products and services in competitive landscape for growth • Develop and execute traditional and digital marketing campaigns, including AI-based marketing platforms, on time and within budget • Establish and accomplish goals in line with corporate objectives From startup to Fortune 50 companies, demonstrated ability to improve brand value and increase sales and company profitability. Skilled in the creation and implementation of market specific promotional strategies that generate measurable increases in market share, sales, and profitability. Extensive background in B2B, B2G, and B2C marketing and cross fertilization of ideas from the following industries: - Government (Public Safety & Courts, Education, ERP/Financial, Cybersecurity, Property & Recording) - IT - Healthcare - Energy - Retail - Industrial Specialties: Strategic Sales and Marketing Planning, Team Development and Leadership, Brand Management and Product Marketing, Software and Consultative Sales, Digital and Traditional Marketing, Corporate Affairs and Public Relations, Content Marketing and Demand Generation, Creative and IT Vendor Management, Campaign Implementation, Operational Leadership, New Business Development, Research and Analysis, Metrics, Key Account Acquisition, Social Media Marketing, Sales, Marketing, Mentoring, Growth Management.