Richard Frank
Phoenix, Maryland
Overview
Successful brand builder, marketing storyteller, and passionate people leader with more than 20 years of proven brand growth experience. I bring a results-driven track record of building, rebuilding, and managing brands that enjoy high levels of audience loyalty and engagement. As an advocate for outside-in thinking, I use consumer insights to fuel creative, strategic work that grows market share and inspires internal and external audiences. Brand and Advertising Leader - I have led successful branding, rebranding, and advertising efforts for brands ranging from CPG to media to professiona
About
Successful brand builder, marketing storyteller, and passionate people leader with more than 20 years of proven brand growth experience. I bring a results-driven track record of building, rebuilding, and managing brands that enjoy high levels of audience loyalty and engagement. As an advocate for outside-in thinking, I use consumer insights to fuel creative, strategic work that grows market share and inspires internal and external audiences. Brand and Advertising Leader - I have led successful branding, rebranding, and advertising efforts for brands ranging from CPG to media to professional sports, earning international recognition including being named a Top 10 U.S. rebrand and leading Major League Baseball’s second most successful team rebrand in history. Strategic Marketing Communications Innovator - Programs under my direction have outpaced new audience acquisition and social media audience growth by as much as 11:1 vs much deeper-pocketed competitors, as well as outperforming competition in earned media coverage and new business partnerships. Team Builder and Educator - Blending my business and teaching experience, having taught at the university level for more than 10 years, I am passionate about helping teammates and mentees become the best versions of themselves. I believe in growing strengths and building collaborative, forward-thinking teams of energetic, empowered professionals. Areas of expertise: Brand Building | Strategic Vision and Planning | Creative Direction | Driving Growth | Team and Executive Leadership | Creative Collaboration and Leadership | Brand Messaging and Copywriting | Brand and Performance Marketing | Customer Centricity, Insight and Strategy | Purpose-Driven Marketing | Public Relations