Rich R.
Miami Beach, Florida
Overview
As a Fractional Chief Marketing Officer I help Food and Beverage and CPG Brands stand out via strategic marketing and innovation. I lead the marketing department and am responsible for its success - growing brand awareness, relevance, trial and repeat. What I enjoy most about brand marketing is using creativity and strategy to engage consumers, with the ultimate goal of purchase. My success has come from combining different marketing competencies, such as consumer insights and strategy with creativity and innovation. Leading teams to find that intersection to create robust programs that ele
About
As a Fractional Chief Marketing Officer I help Food and Beverage and CPG Brands stand out via strategic marketing and innovation. I lead the marketing department and am responsible for its success - growing brand awareness, relevance, trial and repeat. What I enjoy most about brand marketing is using creativity and strategy to engage consumers, with the ultimate goal of purchase. My success has come from combining different marketing competencies, such as consumer insights and strategy with creativity and innovation. Leading teams to find that intersection to create robust programs that elevate brands to a new level is what drives me. A classically trained CPG marketer, I’m adaptable to a broad variety of roles including startups, innovation, program management, strategy development and advertising, both traditional and digital. I’ve held both global and domestic roles, including management positions leading Latin America and North America. I've also led a startup brand from ideation through year-two in market via direct to consumer (DTC) website and retail. Added bonus: I’m fluent in Spanish and French, and conversational in Portuguese. Keyword Soup: Brand Marketing, Strategy/Planning, Agency Management, Brand Management. Advertising / Media,B2C, D2C, Innovation, Consumer Insights, E-Commerce, Digital Marketing, Budgets/P&L,Team Leadership, CPG, Program Development