Renee Martinez
Lakewood, Ohio
Overview
Bringing Brands to Life Through People, Culture & Experience I help organizations align their brand, people, and customer experience—so what they promise externally actually shows up internally and in how customers experience them. As a Fractional CMO, Brand Strategist, Founder of WovenSmart, and author of CreativeIQ, I work at the intersection of culture, experience, and business growth. Most companies invest in branding and marketing—but struggle to bring that brand to life through their teams. That’s where I focus. What I Help Organizations Do I partner with leaders and teams to impro
About
Bringing Brands to Life Through People, Culture & Experience I help organizations align their brand, people, and customer experience—so what they promise externally actually shows up internally and in how customers experience them. As a Fractional CMO, Brand Strategist, Founder of WovenSmart, and author of CreativeIQ, I work at the intersection of culture, experience, and business growth. Most companies invest in branding and marketing—but struggle to bring that brand to life through their teams. That’s where I focus. What I Help Organizations Do I partner with leaders and teams to improve how people: • Think (clarity, creativity, decision-making) • Work (focus, alignment, collaboration) • Communicate (internally and externally) • Show up (leadership presence and brand in action) This leads to: • Stronger culture • Clearer brand expression • More consistent customer experience • Improved performance How I Work I combine strategy with real-world application through: • Brand and experience strategy • Leadership and team development • CreativeIQ frameworks • Workshops, keynotes, and team sessions • Experience-driven marketing and storytelling At WovenSmart, this comes to life through consulting and immersive experiences, including team retreats and workshops designed to unlock new ways of thinking and working. Why This Is Different Most organizations focus on either marketing or culture. I connect both—so your brand isn’t just something you say, it’s something your people consistently deliver. Background With 20+ years in marketing, brand development, and business strategy, I’ve worked across global organizations, startups, and leadership teams—turning big ideas into clear, actionable results. Bottom Line I help organizations work better, communicate better, and show up better—so performance, culture, and brand move forward together. If you’re looking for a strategic partner to align your people, brand, and experience, let’s connect.