Renee Bigelow
New Orleans, Louisiana
Overview
Most companies don't have a marketing execution problem. They have a market alignment problem. When the company and market fall out of sync, trust stops compounding, momentum leaks, and teams start chasing tactics that look productive but don't build durable growth. I help founders, CEOs, and leadership teams diagnose that misalignment, get the business back in sync with the market, and build the systems that turn trust and momentum into compounding growth. Marketing starts way before messaging. It’s the upstream strategy and execution structure most companies skip: clearer positioning,
About
Most companies don't have a marketing execution problem. They have a market alignment problem. When the company and market fall out of sync, trust stops compounding, momentum leaks, and teams start chasing tactics that look productive but don't build durable growth. I help founders, CEOs, and leadership teams diagnose that misalignment, get the business back in sync with the market, and build the systems that turn trust and momentum into compounding growth. Marketing starts way before messaging. It’s the upstream strategy and execution structure most companies skip: clearer positioning, better sequencing, stronger marketing literacy, and a system the team can actually run. I also work closely with sales, because most companies have never had someone connect the dots between what marketing builds, what sales needs to use, and how buyers actually decide. My work is grounded in the Brand Experience Flywheel, a framework I built to diagnose where trust and momentum compound or leak across the business and to identify where to prioritize for growth. I’m usually brought in when growth has plateaued, the standard playbook doesn’t fit, or the market doesn’t give the business credit for what it really delivers. Over 20 years of experience across media, SaaS, agency, and client-side roles, I’ve built a pattern library for spotting the structural problems underneath the marketing symptoms and building systems that actually fit the company, the market, and the moment.